A made in Italy project, in its concept and manufacture, an olfactive research with some of the most talented master perfumers of the world: Antoine Lie, Cécile Zarokian, Jean Jacques, Philippe Bousseton, Luca Maffei, Alexandra Carlin, Maurice Roucel. They have created for us beautiful ‘olfactory answers’ to provocative questions like ’if you think of velvet, or silk or tweed… what is the first beautiful scent that comes to your mind?’. Each interpretation becomes very personal. Artistic perfumery at its best in every single detail.
The uniqueness of the brand starts with its conception: perfumes and fabrics share an elective affinity with our skin. They both caress and gratify our senses… smell, sight, touch. And evoke memories. An old pair of velvet pants or jeans, a leather jacket, a silk tie or a blouse, a cashmere cardigan… can bring back a fragment of our past. A fabric, just like a perfume, can make us travel through time. UERMI freely interprets the most beloved textiles with Eau de Parfum.